The data behind incrementality on Amazon

Every marketer worth their salt is concerned about incrementality. Companies have, and should be, reevaluating their budgets, channels and service providers based on the ability to drive sales from advertising that they wouldn’t have captured otherwise. When it comes to Amazon, this issue is particularly important, because current SERPs can naturally cannibalize an otherwise organic…

Clever Art Direction for Coke Advertising

Coke Bubbles is an advertising and art direction project shared by Sascha Kuntze, Aditya Hariharan from Dubai and Hugo Rochette from London. It’s the type of art direction I get really excited about because it is a clever example of photo-manipulation. Everybody is familiar with the Coke bubbles but the idea of making them using photo of a crowd was…

Creatives in China won’t find this flag on Adobe, Getty or Shutterstock – News

Certain stock images can’t be seen in the People’s Republic – and Shutterstock talent aren’t happy. When stock imagery makes the headlines, it’s often for innocuous and trivial reasons – bar late last year, perhaps, when Venezuelan Adobe users were told access to its Creative Cloud and stock services would be cancelled in line with US sanctions. The…

Yotpo taps Bazaarvoice Network for review distribution to retailer sites

Yotpo has partnered with Bazaarvoice to syndicate reviews through the latter’s network, which includes nearly 2,000 global retail sites and reaches more than a billion shoppers monthly, according to the company. Yotpo is evolving from a reputation management platform to an “end-to-end platform” for direct-to-consumer (D2C) brands. The move is intended to expand the reach…