Facebook buys AR startup building a 1:1 digital map of the physical world

Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If Scape were just another AR company, the news wouldn’t be that interesting or potentially significant — but it isn’t. 3D mapping the physical world. Scape’s technology is about creating a 1:1 digital…

Atari’s video game hotel is another example of our immersive future – News

And digital creatives need to be ready. Atari’s announcement that they’ll be launching video game-themed hotels raised a lot of eyebrows this week, with the American games and consumer electronics brand planning no less than eight Atari Hotels around the US. While the hotels will already be of creative interest thanks to the giant-sized version of Atari’s classic…

SEO for 2020 – Whiteboard Friday

It’s a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO.…