United Nations International Peace Stamps

We’re all in need of a little peace these days and we just love this new project of designing International Peace Stamps by New York-based bespoke design consultancy Stranger & Stranger. As one can fathom, designing International Peace stamps for 193 nations presents a big communication challenge so the crafty team at Stranger & Stranger developed universal themes…

The data behind incrementality on Amazon

Every marketer worth their salt is concerned about incrementality. Companies have, and should be, reevaluating their budgets, channels and service providers based on the ability to drive sales from advertising that they wouldn’t have captured otherwise. When it comes to Amazon, this issue is particularly important, because current SERPs can naturally cannibalize an otherwise organic…