Negative keywords are a key piece of effectively managing Shopping campaigns to help ensure the right products are showing on the right queries. The process can get away from you though. With a mix of match types, negatives applied to specific campaigns and lists applied across multiple campaigns, inadvertent blocking can occur. What’s new. On…
DetailsWhen it comes to Google’s algorithms, there’s quite a difference between how they treat local and organic. Get the scoop on which factors drive the local algorithm and how it works from local SEO extraordinaire, Joy Hawkins, as she offers a taste of her full talk from MozCon 2019. Click on the whiteboard image above…
DetailsEarlier this year, I talked about the move from Pressware to WebDevStudios but I didn’t go into much detail. However, last week, I had the ability to do a deep dive into what it’s like to work to work with an agency again. But it’s more than just work. Self-Employment to Employment in WordPress First,…
DetailsHere at the consumer technology show IFA 2019 in Berlin, Asus has unveiled the ProArt StudioBook One – a creator-focussed laptop that’s the first in the world to feature the new mobile version of the Nvidia Quadro RTX 6000 graphics chip. Nvidia and Asus say that combined with an Intel Core i9 processor that makes…
DetailsAbout The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew … In this article, Rachel Andrew explores the situations in which you might encounter overflow in your web…
DetailsIt may be a few years away still, but eager football fans were thrilled earlier tonight as the World Cup 2022 logo was revealed for the very first time. Responsible for organising the next World Cup, Qatar’s Supreme Committee for Delivery and Legacy unveiled the design via an international digital campaign unlike any other, which…
DetailsUnfortunately, cyber attacks are becoming a fact of life, and are no longer a matter of if, but when. In recent months and years, large companies which we consider tech-savvy have fallen victim. Big names such as Google, Facebook, Twitter, and Target are among these, which is a clear indicator that no one is completely…
DetailsSites operating under a subdomain or subfolder of another brand are attracting attention from SEOs as well as search engines. This trend has most recently involved coupon sites that use a subdomain of well-entrenched media outlets, but could potentially be applied to any number of industries. Global Savings Group’s CNN and Business Insider coupon sites…
DetailsYou’ve got top-performing content on your site that does really well. Maybe it’s highly converting, maybe it garners the most qualified traffic — but it’s just sitting there gathering dust. Isn’t there something else you can do with content that’s clearly proven its worth? As it turns out, there is! In this ever-popular episode of Whiteboard…
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