Product ad spending continued to grow year-over-year on both social and search channels. Source: Kenshoo E-commerce advertisers spent 39% of their search budgets on Shopping campaigns and 37% of their social budgets on product ads in the third quarter of the year, according to new Kenshoo data. Social outpacing search. Spending on social product ads…
DetailsI’m a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I’m also an analyst with a background in data and computer science, so a bit of a geek by any definition. What I try to…
DetailsGotta love when designers aim to make someone’s life easier through good, well thought design. Sha Yao, a designer from California has thoughtfully designed a dining set for her grandmother who suffers from Alzheimer’s disease. The results are pretty outstanding and should be an inspiration for all. Here’s more about the project in Yao’s own…
DetailsA new font is designed to take over websites and newspapers for World Stroke Day 2019. There are a lot of gimmicky, high-concept free fonts out there, but rarely do any have any purpose beyond artistic merit. Enter Kristina Bold, the brainchild of creative duo Sherwin + Conrad in collaboration with stroke survivor Kristina, whose handwriting was digitised…
DetailsIn the fast-paced industry that designers and developers work in, it’s important to stay up to date as much as possible. Don’t worry, we’ve got your back with monthly updates to help you stay on top of things. This is the first monthly update that the Smashing team will be publishing, to highlight some of…
DetailsLouis-Xavier Lavallee Hi! 👋 For the past 10 years, I’ve been studying how the best products and services are changing user behaviors and re-shaping our interactions as a society. Thanks to the incommensurable amount of data and in-depth knowledge in psychology, companies have developed replicable recipes that drastically change the way we live. Now, it’s…
DetailsAccording to SimilarWeb data, the keyword “vpn” is among the 10 most popular search terms on Google Play. The app store had around 19.5 billion downloads in the third quarter of 2018 alone – worth $18 billion. Any app that can get within the top 10 search results will get large numbers of installs and…
DetailsFacebook will soon be transitioning advertisers to campaign budget optimization (CBO), which automates budget optimization across the ad sets in a campaign. Originally scheduled to happen in September, the company pushed the move to February, giving advertisers more time to test it. “With this shift, the budget will be set at the campaign level, much…
DetailsThis post contains an excerpt from our new primer: The Practical Guide to Franchise Marketing. Planet Fitness, Great Clips, Ace Hardware… you can imagine the sense of achievement the leadership of these famous franchises must enjoy in making it to the top of lists like Entrepreneur’s 500. Behind the scenes of success, all competitive franchisors and…
DetailsWe’ve found the best deals currently out there for drawing tablets from Wacom – along with interesting alternatives from lesser known brands. Black Friday 2019 isn’t here yet, but you can find cheap deals out there on creative tech to enjoy if you look hard enough. That said, still make sure you’re not being ripped off…
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