This week, Andrea Cruz, digital marketing manager at KoMarketing noticed text ad headlines and descriptions getting cut off and wondered if is new. I looked back at some older screenshots of search results and didn’t see truncation happening very often. But now I’m easily able to replicate the kind of result Andrea saw, including in…
DetailsSearch for information about SEO, and you’ll quickly discover three big themes: content, user experience, and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. That’s because, while content and user experience are under the realm of our control, links aren’t……
DetailsIn the most recent post of this series (which is admittedly some time ago), I talked at length about Composer and its lock file. I recommend reading the previous two articles because Composer is eventually going to play a role in this material that this and future posts are going to share. But if you…
DetailsBranding is one of the most fascinating areas of design, at least in my opinion. Synthesizing a generic term or subject into a simple and understandable form is the challenge designers face in creating branding identities. From beautifully crafted typography to simple and sometimes spartan symbols, we see a lot of examples out there, some…
DetailsTwitter’s new changes annoy digital artists everywhere, so what are the alternatives? It’s becoming increasingly hard for illustrators to showcase their work on social media, and sites like Instagram and Twitter have recently been exacerbating the problem. Instagram adding the ‘from Facebook’ suffix coincided with a sudden algorithm change over the weekend, with usual viewing and Like numbers halved…
DetailsDo you know the impact unused CSS has on performance? Spoiler: It’s a lot! In this article, we’ll explore a SASS-oriented solution for dealing with unused CSS, avoiding the need for complicated Node.js dependencies involving headless browsers, and DOM emulation. In modern front-end development, developers should aim to write CSS which is scalable and maintainable.…
DetailsA big part of web design is in implementing creative solutions. One area that requires a lot of attention is in making things easier for clients to manage. This often comes with the use and customization of a CMS such as WordPress. But fully autonomous websites aren’t really a thing yet. So, no matter how…
DetailsSince the invention of the printing press in the 1400s, humans have been steadily getting better and better at making their jobs easier through technology. Alright, maybe it was the creation of the wheel that got things moving (pun intended), but the point still stands. It’s mind-boggling to think that once upon a time, just…
DetailsAt its I/O developer conference in May, Google announced that its web crawler, Googlebot, will be “evergreen,” meaning that it will always be up-to-date with the latest version of Chromium. This update enables Googlebot to crawl most modern websites and access features that modern browsers can access, such as those based on JavaScript. Although this…
DetailsIt’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. But hiring the best ones? That’s the daunting task marketers and business owners face. And you do not just need writers, you need exceptional SEO content writers. Mainly because that’s what Google (aka the largest traffic driver of…
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