Avoid Keyboard Event-Related Bugs In Browser-Based Transliteration — Smashing Magazine

About The Author Sandamal Siripathi is a mobile and wearable app developer based in Sri Lanka. He is interested in HCI (Human Computer Interaction) based innovation and … More about Sandamal … Transliteration is a popular way to input non-English characters using an English keyboard. The typical method of implementing this is via keyboard event…

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The data behind incrementality on Amazon

Every marketer worth their salt is concerned about incrementality. Companies have, and should be, reevaluating their budgets, channels and service providers based on the ability to drive sales from advertising that they wouldn’t have captured otherwise. When it comes to Amazon, this issue is particularly important, because current SERPs can naturally cannibalize an otherwise organic…

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